These Controversial Vintage Ads Show How Women Were Viewed Before the Millennium

Have you ever seen an advertisement and thought that the concept itself was good, but the way they went about executing it wasn’t? A lot of the time, advertising companies don’t manage to achieve the right results when they release a campaign because, after all, they don’t always know when something will work.

This particular ad is trying to show a supportive side in the case that something terrible happens to a woman’s husband, but they miss the mark. Sure, everyone needs support at different times, but the idea that a woman can’t handle a “man’s work” because she is a woman is outrageous. Minimizing this situation is not an effective way to sell insurance…